Whether or not or not you’re planning to dive into the pageant of sport that’s the Tokyo Olympics, do take a second to take pleasure in Omega’s splendidly inventive advert, titled Timekeeping and custom: Omega meets Japan.
The beautiful 60-second sequence (beneath) makes use of Think about Dragons’ 2015 music Dream for the soundtrack cleverly combines parts of Japanese tradition with fashionable pictures of Olympic sports activities and Omega timepieces to supply one thing actually fairly particular.
In its personal phrases, the esteemed Swiss watchmaker describes the advert as “a split-screen celebration of split-second precision and enduring Japanese customs.”
The spectacular piece of labor, which has racked up greater than 12 million views in a matter of days, has understandably wowed those that’ve watched it. One particular person wrote within the feedback, “I might name this video perfection. What a stupendous concept about using imagery,” whereas one other wrote, “That is an extremely stunning industrial. A masterpiece certainly.” One other mentioned it was merely “some of the unbelievable commercials I’ve ever seen.”
Digital Traits contacted Omega to search out out which inventive company is behind the advert however on the time of publication we hadn’t heard again.
Together with the present occasion in Japan, whose opening ceremony on Friday, July 23 included a number of surprises for gaming followers, Omega has served because the official timekeeper at 29 Olympic Video games since 1932. Throughout the a long time the corporate has developed a slew of cutting-edge sports activities timekeeping applied sciences, amongst them the digital beginning gun, contact pads for swimming, and the Scan’O’Imaginative and prescient Myria — a photograph end digicam that may take as much as 10,000 digital pictures per second.
To seek out out extra about how Omega has come to guide the sphere in sports activities timekeeping, and what it’s been doing to remain on the high of its sport, take a look at this Digital Traits article that features feedback from Alain Zobrist, CEO of Omega Timing.