U.Ok. Prime Minister Boris Johnson’s authorities is reportedly seeking to develop a social rewards program that would support within the well being ministry’s ongoing efforts to fight weight problems within the nation.
British newspaper The Telegraph on Friday reported that Johnson has introduced in Keith Mills, who helped run the London Olympics, to launch the nationwide initiative, which may reportedly embrace a system by means of which “loyalty factors” might be earned primarily based on residents’ wholesome way of life commitments.
Based on The Telegraph, household grocery store spending can be monitored underneath this system, with those that cut back calorie consumption and purchase extra vegatables and fruits rewarded with factors.
Folks may additionally earn factors by growing their train in organized occasions or strolling to highschool, the news outlet reported.
Potential prizes for collected loyalty factors embrace procuring vouchers and reductions, in addition to free tickets and different incentives.
The reported plan, which The Telegraph mentioned is set to launch in January, comes because the outgoing head of the U.Ok.’s Nationwide Well being Service, Lord Stevens, mentioned Friday that well being officers may wrestle to handle diseases sooner or later if weight problems isn’t instantly addressed.
Johnson himself has introduced consideration to the difficulty of weight problems, saying in March that he believed his weight contributed to his keep in intensive care after he was recognized with COVID-19.
Johnson mentioned on the time that he was “doing all I can to shed pounds,” including that he had been reducing out carbs and “late evening cheese.”
Well being specialists have mentioned that people who’re chubby are in danger for higher issues from COVID-19.
The Hill has reached out to the U.Ok. Division of Well being and Social Look after touch upon the reported plans.
The British authorities beforehand introduced in March that it could offer monetary rewards as much as $700,000 for chubby or overweight folks to go on weight administration programs.
Johnson mentioned on the time that whereas “losing a few pounds is difficult,” making “small modifications could make a giant distinction. Being chubby will increase the chance of changing into ailing with Covid.”
“If all of us do our bit we will cut back our personal well being dangers but in addition take stress off the NHS,” he added, in line with The Guardian.
Final month, the U.Ok. well being division mentioned it could be banning TV and on-line advertisements that promote junk meals earlier than 9 p.m., and this week introduced that it could be limiting unhealthy meals promotions in shops beginning October 2022.