Muscle & Energy India, a retailer of health dietary supplements and dietary merchandise headquartered in New Delhi, stated it goals to open 100 shops within the subsequent one yr.
The corporate is eyeing to launch retailers by means of franchisee route with an funding of Rs 20 crore because it seeks to deepen its presence in India’s rising dietary complement area.
Muscle & Energy India presently has 15 shops unfold throughout a number of cities. It has over 1000 health dietary supplements and diet merchandise from greater than 42 manufacturers.
The corporate has additionally not too long ago entered into manufacturing of its private-label product Good Collection within the sports activities diet class and can widen its portfolio within the close to future.
The corporate has additionally roped in celeb health coach Mayank Pawar for promotional actions. Prince Narula, winner of a number of actuality reveals in India additionally has a stake within the firm.
“In a brief span of time, Muscle & Energy India has already made its mark with its genuine and real merchandise and has turn into one of many quickest rising retail chains within the well being complement market in India. Aside from metros, we’re additionally witnessing demand within the tier 2 and tier three cities the place availability of newest, real and economically priced dietary supplements continues to be a problem. We imagine that by subsequent yr, we will likely be one of many largest chains in India in our phase,” stated Praveen Chirania, founder, Muscle & Energy India.
He added that the corporate goals to broaden this yr and additional launch merchandise in varied variants, specializing in totally different well being and wellness classes and segments.