ITC Charmis innovates with the launch of its Deep Radiance Vary

In a defining step ahead, ITC Charmis provides to its repertoire a brand new age skincare portfolio with the launch of Charmis Deep Radiance. The all-season skincare vary contains of a Face Serum, Face Wash and Hand Cream.

With younger star, Sanjana Sanghi as the brand new face for the model, Charmis Deep Radiance embarks on an revolutionary journey to make high-end, high quality skincare extra accessible and inexpensive.

Skincare has been an integral a part of the sweetness business and with the evolving shopper wants, innovation in pores and skin science is important. Face Serums, a focus of energetic elements which not solely nourish the pores and skin but additionally assist in addressing pores and skin complaints of darkish spots, uneven tone,dullness of pores and skin, and many others., have continued to carve a distinct segment in high-end skincare. Charmis Deep Radiance Face Serum crafted with the goodness of Vitamin C, Hyaluronic Acid and Salicylic Acid, redefines class area of interest of face serums with its aggressive pricing of INR 210/-. The Charmis Deep Radiance Face Serum, penetrates 15 layers deep into the pores and skin to offer a hydrated, clear and radiant pores and skin. Charmis Deep Radiance Face Serum is dermatologist examined. The non-sticky Face Serum is appropriate for all pores and skin varieties and Charmis makes face serum an inexpensive and accessible skincare routine.

Charmis Deep Radiance additionally introduces a specifically crafted Vitamin C Facewash which washes away 99.9% acne-causing micro organism. Charmis Deep Radiance Facewash crafted with the goodness of Vitamin C, Hyaluronic Acid and Salicylic Acid helps revive and hydrate boring pores and skin. Charmis Hand Cream is available in a straightforward to hold tube to hydrate fingers whereas additionally offering safety from 99.9% micro organism.

Charmis Deep Radiance vary shall be out there in all main retail & e-tail shops in India. Charmis Deep Radiance Face serum is priced at INR 210 for 30 ml. Charmis Deep Radiance Facewash and Hand Cream is priced at INR 70for 50ml/gms and INR 180 for 150ml/gms.

Sameer Satpathy, Divisional Chief Govt, Private Care Merchandise Enterprise, ITC Restricted, mentioned, “The necessity for skincare is evolving and rising with altering shopper existence and improve in environmental stress. Leveraging ITC’s greatest at school analysis and improvement capabilities and its world information on biosciences and skincare, Charmis Deep Radiance vary are a variety of efficacious merchandise designed for the wants of immediately’s shoppers.”

Charmis Deep Radiance Face Serum is launched by way of a contemporary conversational movie narrative. The TVC options the younger star Sanjana Sanghi at a shoot, and to the shock of the make-up artist, doesn’t want extra make-up, as her pores and skin emanates radiance. Sanjana expresses her belief and confidence within the goodness of the brand new Charmis Deep Radiance Face Serum.

Sanjana Sanghi, younger actor and an rising Bollywood star, added, “Charmis for me is so particular; it has been a house favorite, used over time. With Deep Radiance, the model takes a defining leap in addressing shopper wants and inspiring them to take pleasure in genuine pores and skin and face care. I’m thrilled to be related on this new journey with Charmis.”

Watch the movie right here:

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