Flipkart launches programme to search out D2C manufacturers and allow funding for them



Walmart-owned e-commerce agency has launched ‘‘Increase’, an built-in programme for brand spanking new age digital-first manufacturers to maneuver into the subsequent section of development. Via a service payment mannequin, Increase will present rising Made in India manufacturers end-to-end assist protecting planning, promoting, cataloguing, logistics, high quality management and mentoring.


The Flipkart Increase program will shortlist manufacturers primarily based on a transparent set of pre-decided goal standards. This covers their development potential, sustainable income run price, deal with high quality, dedication to constructing a long-lasting model, robust product combine and buyer orientation. Via a ‘pitch day’ facilitated by Flipkart, the chosen manufacturers may also have the chance to safe potential funding. This is able to be from a community of main enterprise capital funds and energetic buyers within the D2C area, together with A91 Companions, DSG Companions, Fireplace Ventures, Matrix Companions India, Sequoia Capital India and Stellaris Enterprise Companions.





“The onset of the pandemic and the ensuing rise of direct-to-manufacturers have boosted the sector in India,” stated Ravi Iyer, senior vp and head, company growth, Flipkart. “The rising recognition of digital-first manufacturers pushed by a deal with particular buyer wants demonstrates immense market potential. With the Flipkart Increase Programme, we goal to construct and nurture these rising customer-focused companies by offering them related mentoring that covers entry to a community of buyers, market intelligence, scalability programmes, and advertising and marketing engagements.”


The programme was efficiently piloted with a number of manufacturers earlier this yr, seeing important development in quarterly income since inclusion in this system. These manufacturers cowl a various vary of segments, together with F&B, child care, life-style, magnificence and residential enchancment.


Chosen manufacturers will have the ability to leverage Flipkart’s experience throughout features. They might have the ability to use value-driven enterprise insights, increase digital visibility, and penetrate varied geographies with the best options to strengthen their presence and create measurable influence amongst prospects. The Flipkart Increase program will allow development alternatives for these manufacturers by means of insights into their efficiency and buyer traction.


The Flipkart Increase Program reinforces Flipkart’s mission to supply development alternatives to budding D2C manufacturers. Primarily based on sure standards, manufacturers can apply instantly on the Flipkart vendor platform, of which 100 manufacturers might be chosen for the programme this yr.


Over the previous 18 months, over 800 D2C manufacturers have leveraged the facility of digital to construct their presence and cater to evolving buyer preferences. The pandemic has accelerated the uptake for D2C manufacturers, with an virtually 88 per cent rise in demand over 2019. The D2C sector in India is at present price $44.6 billion (finish of FY 2021) and is anticipated to be price $100 billion by 2025, as per a report by Avendus Capital in October 2020.

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