Contracts, sponsors and controversy – Frontline


The ICC Champions Trophy contract row apart, large cash and sponsorships have the potential to separate the sport.

SOMEWHERE between Lord’s and Eden Gardens lies the soul of cricket, trampled upon, abused and crushed. Large cash has hijacked this once-glorious sport.

Contracts, commercials, prime-time tv rights, official sponsors, ambush campaigns… it’s simply not the identical any extra. Within the circumstances, the face-off between the Worldwide Cricket Council (ICC) and the cricketers was solely to be anticipated. The storm may blow over this time, however the contentious problem of participant contracts and sponsors has the potential to separate the sport within the days to come back.

Viewing the official, however starless, nationwide crew or the unofficial aspect, studded with marquee names, may simply be a click on away on the distant management. If Kerry Packer, singly, may accomplish it in 1977, the massive sharks dominating cricket’s industrial world now may inflict far more injury.

Malcom Velocity, chief government officer of the ICC.-

Think about this. The highest Indian cricketers may rake in between Rs.three crores and 5 crores from a single endorsement contract. This may be greater than the cash they’d earn from the match payment and the official brand sponsor in the event that they performed three years’ cricket for the nation. No surprise, the businesses holding the purse strings discover themselves in a state of affairs the place they’ll impose themselves on the sport. They’ve the star gamers; they’ll dictate phrases.

Everybody needs a piece of the pie, and within the course of grievous injury is inflicted on the sport. Quickly the query on all people’s lips might not be ‘which nation does he symbolize’, however ‘that are the businesses which have signed him’.

Alongside the way in which, the ICC too has fallen right into a entice. By together with in its contract with the nationwide boards a clause that prohibits gamers from showing in any industrial that conflicts with the pursuits of the official sponsors through the event and one month earlier than and after the occasion, it has solely courted hassle. Having signed a seven-year contract for ICC tournaments, together with the Champions Trophy in Sri Lanka between September 12 and 30 and the World Cup, mentioned to be value over $550 million, the ICC sought to guard its sponsors from ambush campaigns.

Jagmohan Dalmiya, BCCI president.-INDRANIL MUKHERJEE

Not surprisingly, the gamers, particularly the Indian ones, got here underneath stress from their sponsors, and protested. Sachin Tendulkar, Sourav Ganguly, Rahul Dravid and Virender Sehwag had been the worst affected. They refused to signal the person contracts and, in a uncommon show of solidarity, the remainder of the Indian crew in England adopted go well with. With the Mike Denness row nonetheless contemporary in reminiscence, the Board of Management for Cricket in India (BCCI) confronted one more disaster.

All this might not have come at a worse time for the Indians. The third Take a look at at Leeds was simply across the nook and, with Sourav Ganguly’s males adrift 0-1 within the sequence, the necessity of the hour was to give attention to the quick job in hand.

The cricketers had been proper to the extent that signing on the dotted line for the ICC Champions Trophy would have meant violating their present contracts. The Indians discovered assist from gamers in Australia, England and South Africa. Nonetheless, the ICC, underneath growing hearth from numerous quarters, clarified that the contentious clause may very well be reviewed after the event, and main cricketers from Australia, England and South Africa agreed to signal following an understanding reached between them and their Boards. Malcolm Velocity, chief government officer, ICC, additionally made it clear that safety provisions had been in place to make sure that the official sponsor wouldn’t be capable to “declare any private endorsement” by the gamers.

In India, issues had been much more difficult. This was the place a significant supply of revenue for cricket was generated from and the stakes had been excessive. The sequence of occasions was fairly dramatic.

Jagmohan Dalmiya, BCCI president, at first adopted a line that gave the impression to be sympathetic in the direction of the gamers, however progressively his stance hardened. Certainly, he and the BCCI didn’t have too many choices.

Sachin Tendulkar.-N. SRIDHARAN

By toeing the gamers’ line, which may have additionally meant boycotting the event within the occasion of the ICC being unrelenting in its stance, the BCCI risked an enormous positive being imposed on it by the sport’s ruling physique. Alternatively, as a full member-country, the BCCI stood to realize over $9 million as its share from ICC tv and sponsorship rights. This was large cash.

The BCCI was additionally piqued by the truth that the gamers had appointed Ravi Shastri, former India all-rounder and now an skilled commentator on tv, as their spokesperson. Shastri will not be precisely in style with the Board, contemplating his anti-establishment remarks up to now, and the BCCI was fast to precise its displeasure over the event. In the meantime, the deadline for signing the contracts and naming the squad handed, even because the BCCI sought extra time.

The choice panel headed by Chandu Borde picked a 14-member squad on August 12 in Mumbai for the ICC Champions Trophy, however didn’t announce the crew, most likely as a result of the BCCI feared that the main gamers would embarrass it by not signing the contract. However throughout its working committee assembly in Bangalore on August 20 and 21, the BCCI determined to take the gamers head-on.

Dalmiya revealed that the selectors, who met as soon as once more, this time in Bangalore, had short-listed 25 probables, and gamers from the one-day and Take a look at groups on the tour of England weren’t amongst them. The subsequent day, it got here to gentle that Robin Singh, at present the coach of the Indian under-19 aspect in England, could be the skipper if the gamers in England and the heroes of the NatWest Trophy triumph, Mohammed Kaif and Yuveraj Singh, didn’t fall in line. As soon as the Leeds Take a look at bought underneath approach, the gamers determined to give attention to their cricket somewhat than contract.

In the meantime, Dalmiya’s faction within the BCCI sought to place the blame on former BCCI president A.C. Muthiah, for signing the ICC contract throughout his tenure with out consulting the gamers. In Chennai, Muthiah clarified that the controversial clause was absent when he put his signature to the contract. It was additionally unhappy that at a time when there was a urgent must resolve a significant disaster, some folks had begun the ‘blaming sport’.

This isn’t the primary time that cricketers and the BCCI have collided. Two incidents within the late 1980s are notable. On the primary event, the Indian aspect’s go to to america after the Caribbean tour so angered the Board that it banned the gamers. It was the BCCI that lastly misplaced face when a courtroom dominated in favour of the cricketers.

THE gamers and the Board had been once more on a collision course, previous to the Pakistan tour of 1989. The cricketers wished a graded system of funds, which is the observe in most international locations, whereas the Board was unwilling to concede the demand. Lastly, following days of suspense, the Indian aspect left for the Pakistan marketing campaign with out accepting the match payment.

Sourav Ganguly.-V.V. KRISHNAN

The cricketers additionally fashioned an affiliation with Kapil Dev on the helm, however progressively, with a number of of the gamers being lured away by the Board, the gamers’ physique light into oblivion.

Within the occasion, a way of deja vu was unmistakable when the Board not too long ago got here up with the proposal for graded funds. The efforts of Kapil Dev, Mohinder Amarnath and Ok. Srikkanth haven’t gone in useless, in spite of everything. Nonetheless, the state of affairs now may be very completely different. Given their superior earnings from endorsements, the revenue from the BCCI contracts doesn’t quantity to a lot for the star cricketers.

An excessive amount of commerce is unhealthy for any sport, with the gamers coming underneath appreciable stress to please their sponsors. There was the tasteless incident through the males’s basketball medal presentation ceremony on the 1996 Atlanta Olympics, when famous person Michael Jordan coated the identify of the official sponsor with the nationwide flag, since he was underneath a contract with a rival shoe producer. And within the 1996 World Cup in India, some celebrated Indian cricketers refused to enterprise as much as the van on the sector through the drinks break as a result of they’d signed up with a rival softdrink firm.

The sponsorship increase coincided with the explosion in tv protection within the early 1990s and the satellite tv for pc channel increase. The 1992 World Cup, which the Indian viewers noticed in all its color, splendour and glory, was an indication of issues to come back. Earlier than lengthy India had change into the financial superpower in world cricket.

Large cash has meant large troubles too. There’s an pressing want for a dialogue involving the cricketers, the BCCI and the ICC. Within the current state of affairs, whereas it could be impractical to disclaim gamers their freedom, a mechanism may very well be discovered to control the variety of contracts signed by a participant. If he endorses all the pieces from toothpaste to sun shades, there may be certain to be some battle of curiosity someplace.

Lastly, allow us to spare a thought for home cricketers. There’s such an enormous disparity in revenue between the India stars and those struggling to make a residing on the nationwide circuit that it seems unfair. The BCCI, by directing a portion of the revenue from the ICC to the home circuit, may lengthen a caring hand to those cricketers. Will that ever occur? When somebody like Muttiah Muralitharan speaks out boldly for the necessity to enhance the home cricket scene in his nation, he’s hauled up by the Sri Lankan Board. Unhappy, however true.

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