Constructing model Jacqueline Fernandez – The Hindu


With over 46 million followers on Instagram, the actor talks about her social media technique and her standards to endorse any product

Jacqueline Fernandez spent a number of months of the lockdown in a Panvel farmhouse, studying, practising yoga and driving horses. In October, she crossed 46 million followers on Instagram (@ jacquelinef143), making her one of many high 10 Indian celebrities on the photograph sharing app. Amidst this, the actor additionally managed to search out time to work on endorsements; she is the brand new face of Colorbar cosmetics.

By the way, with limitations on filming throughout lockdown, lots of her sponsored campaigns have taken on a private angle. A Samsung cellphone advert focussed on well being, whereas Listerine shared her morning routine, and Drools ‘sponsored’ pet meals for the strays she feeds exterior her dwelling. Manufacturers have persistently tied in with the actor’s pursuits in vogue, health and animal welfare to utilise her large attain on social media (14.eight million on Twitter and 22 million on Fb).

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As most influencers will let you know, content material creation isn’t simple. But Fernandez confirms on e mail that she could be very concerned within the course of. “I believe it can be crucial if you end up endorsing and representing a model. You want to be 100% truthful… so you should ensure that it’s reliable. I deeply imagine in environmental conservation and I choose manufacturers which are towards animal testing,” she says, including that Colorbar’s cruelty-free tag was an enormous consider signing on for his or her ‘Be who you need to be’ marketing campaign. For followers of mask-friendly make-up, she has a tip: the model’s Flawless Full Cowl Concealer for below eyes and end with their Sheer Mattifying Unfastened Powder.

Building brand Jacqueline Fernandez

Getting private on social media

Even being a mid-level influencer is a taxing job, requiring a devoted crew to coordinate campaigns and schedule shoots for various platforms. Add filming on location and film promotions to the combo, and it turns into extra sophisticated. So, it’s stunning when Fernandez says, “I handle my Instagram account all on my own. I really feel I’m capable of interact with followers on a private stage and that’s what makes me preserve it as actual and pure as attainable.” In an earlier interview with Deccan Chronicle, she has talked about the presence of a social media crew that “transforms [my] ideas or imaginative and prescient on the web page and helps with content material creation”. She additionally turns to professionals for her YouTube movies and her new podcast, Feels Good, which she co-hosts with American vlogger, Amanda Cerny.

Whereas the 35-year-old is snug along with her on-line persona, she isn’t blind to its unfavorable features, the place folks measure a celeb’s success by their following. Fernandez is irked by the truth that in the event that they don’t have following, it’s taken as an element to guage one’s success. She could have had a tough few years professionally — Race 3, her final big-screen look in 2018, was a field workplace hit however was panned by critics, as was the more moderen Netflix movie, Mrs Serial Killer (Could 2020) — but it surely hasn’t diminished her recognition on-line. Trolls are an unlucky by product of this. How does she take care of them? She’d reasonably not waste time on individuals who “don’t make a legitimate level and even specific an opinion”.

And he or she does have sufficient to maintain herself busy this yr and the following. The Sri Lankan actor can be seen in yet one more sequel, Salman Khan-starrer Kick 2 directed by Sajid Nadiadwala, in addition to Ranveer Singh-Rohit Shetty’s Cirkus. “I’m at the moment capturing for Bhoot Police in Himachal Pradesh [alongside Saif Ali Khan] and we had a stunning Diwali right here with the forged and crew,” she concludes.

Lockdown habits

“This pandemic has helped me realise that life is simply too brief. We have to worth every day to the fullest and profit from every day we live,” writes Fernandez, backing up this considerably clichéd response with what she has put into practise:

I like to start out my day with a spherical of oil pulling utilizing natural coconut oil.

Dahi and honey face pack as soon as per week is my go-to dwelling treatment for an on the spot glow.

Add a Vitamin C-enriched serum to your fundamental skincare routine.

I attempt to discover fascinating methods to make my meals pores and skin and hair-friendly — like incorporating flax seeds, prunes, oats and bananas.

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