India’s main Science-based Ayurveda skilled Dabur India Ltd at this time introduced famend Bollywood star and health icon Akshay Kumar as the brand new face of its flagship well being dietary supplements model Dabur Chyawanprash. A brand new marketing campaign that includes Akshay Kumar, which can also be an embodiment of what it means to Stay Wholesome, has been designed asking the nation to return collectively and pledge to construct “interior power & preventing spirit” in these unsure instances.
“The instances we live in at this time have underlined the necessity for and significance of immunity greater than ever earlier than. Sturdy Immunity is the necessity of the hour with the specter of sicknesses looming round us. Dabur Chyawanprash, with the ability of greater than 40 herbs like Ashwagandha, Giloy and Amla, has at all times stood for enhancing immunity to combat sicknesses. Dabur Chyawanprash has at all times celebrated and championed the reason for constructing the well being of the nation. Akshay Kumar is emblematic of well being, health and interior power, the properties of Dabur Chyawanprash. We’re blissful to welcome him to the Dabur household,” Dabur India Ltd Chief Govt Officer Mr. Mohit Malhotra mentioned.
With its legacy and unparalleled credentials, Dabur Chyawanprash is main the best way with this new marketing campaign that requires the nation to return collectively and pledge to construct “interior power & preventing spirit” in these unsure instances. The brand new Dabur Chyawanprash marketing campaign serves as a rallying cry, inviting Indians to maintain their immunity sturdy for themselves and for the nation.
“With this communication, Dabur Chyawanprash, together with the charismatic Akshay Kumar, are additionally establishing our sturdy sense of pleasure about ‘Made in India, by Indians, for Indians’, and caring for each Indian family’s Immunity and Nicely-Being,” Mr. Malhotra mentioned.
Akshay Kumar mentioned, “I’m immensely proud and blissful to be part of the Dabur household. Daburhas relentlessly nurtured the nation’s well being and health by means of the science of genuine Ayurveda. I actually imagine that collectively, Dabur and I, will take Dabur Chyawanprash to each family, each person-so that collectively our nation’s immunity turns into stronger and we will conquer each problem”.
Conceptualized by McCann Worldgroup India, the movie attaches a deeper function to why every certainly one of us must maintain our immunity excessive. It takes the concept of immunity from security for a person to the power for a complete nation. And it does that by inviting Indians to take a pledge for turning into sturdy from inside in order that we will help one another on this journey and emerge stronger.
“Har ghar me, har kisi ko, leni he ek shapat khud ko sturdy banane ki, kyuki hum sturdy rahenge tabhi toh har mushkil se ladenge. Bharat kare vishwas, har din Dabur Chyawanprash.” Main this pledge is Akshay Kumar. Akshay symbolizes well being, health & interior power to the fullest. And as a real patriot Akshay helps impress the plenty in becoming a member of this motion.
Mr. Prasoon Joshi, Chairman, McCann Worldgroup, Asia Pacific CEO & CCO McCann Worldgroup, India, said, “Akshay is a health icon in our nation and so is the model Dabur Chyawanprash. I’ve at all times believed that there needs to be an inherent resonance between the model and its endorser, which is completely so on this case. I’ve been a part of Dabur’s communication for greater than twenty years and seen the journey to the highest. This will probably be one other nice chapter within the model’s journey and would strengthen the connection with the customers.”
The movie’s essence is in activating and tapping into the ability of immunity and collective motion. It portrays Indians from completely different walks of life who’re doing their bit to maintain the nation going., and on the coronary heart of it’s their interior power pushed by the core of good thing about Dabur Chyawanprash – 2X Immunity. We keep sturdy from inside; we will do what’s essential to maintain India going sturdy, and there’s no higher technique to maintain immunity sturdy than every day use of Dabur Chyawanprash, a model famend for enriching immunity and enhancing our power from inside.